Assessing the Impact of Social Responsibility Management: The Challenges Faced by Public Relations Agencies

Resumo

This article offers a reflection on the concept of social responsibility and shows the results of a survey applied in 2019 to nine of the most recognized Public Relations agencies in Costa Rica, in relation to their practices and the way in which they plan and measure results in this field. Likewise, it describes the type of services that are requested by their clients (organizations), what type of initiatives they usually develop and what the measurement and evaluation parameters are.