The Mayas of Quintana Roo and the economy of identity

Résumé

The economic importance of tourism in many countries, its expansion into areas that were previously far from accumulation processes and the use made of ethnic and cultural diversity for tourist attraction purposes, is an unavoidable fact in the contemporary globalized world. This article analyzes the use of the Mayan identity by a business group with great economic power. It has the purpose of problematizing around the economy of identity among the Mayan peoples in Quintana Roo, Mexico, as one of the most complete examples of the use of indigenous cultures by tourist capital. This seeks to draw attention to the instrumental use of ethnic identity by tourism companies that are part of the large global entertainment and entertainment chains.