Vol. 21 No. 1 (2026)
Articles

Consumer Trust in Financial Institutions: A Cross-Country Analysis

Katherine McCarthy, Researcher, Water Resources Institute, Kenya McCarthy
Researcher, Water Resources Institute, Kenya

Published 2026-08-01

Abstract

This research explores the factors influencing consumer trust in financial institutions across different countries. Through surveys and empirical analysis, we identify key determinants of trust, including transparency, service quality, and regulatory compliance. The findings emphasize the importance of building and maintaining trust to enhance customer loyalty and financial stability. Recommendations for financial institutions are provided to strengthen consumer confidence.