The Role of Social Media in Shaping Political Opinions Among Youth

Abstract

This research assesses how social media platforms influence political opinions among the youth in Pakistan. Through qualitative interviews and quantitative surveys, we analyze the content consumed by young users and its impact on their political beliefs and engagement. The results indicate that social media serves as a double-edged sword, fostering political awareness while also contributing to misinformation. Strategies for promoting responsible social media use among young voters are discussed to enhance democratic participation.