Published 2024-09-17
Abstract
This research aims to analyze the impact of Industry 4.0 technology applications on improving the competitive priorities of production and service organizations. The research employed a descriptive-analytical approach. Data was collected using a questionnaire, and statistical methods, specifically correlation and multiple regression testing, were used to analyze the relationships between the research variables and measure the impact of Industry 4.0 applications on enhancing competitive priorities. The results showed a positive and significant impact of Industry 4.0 technology on improving competitive priorities by increasing operational efficiency, fostering innovation, and enhancing the quality of organizational performance. The findings also confirmed that organizations adopting these technologies possess a greater ability to face competition and achieve sustainable excellence in changing environments.